{"id":90,"date":"2016-02-16T18:09:00","date_gmt":"2016-02-16T18:09:00","guid":{"rendered":"http:\/\/blog.holytransaction.com\/royal-bank-of-canada-wants-to-use\/"},"modified":"2016-02-16T18:09:00","modified_gmt":"2016-02-16T18:09:00","slug":"royal-bank-of-canada-wants-to-use","status":"publish","type":"post","link":"https:\/\/holytransaction.com\/blog\/2016\/02\/royal-bank-of-canada-wants-to-use.html","title":{"rendered":"Royal Bank of Canada wants to use the Blockchain"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/holytransaction.com\/blog\/wp-content\/uploads\/2016\/02\/9c08ac879b02653ea7355c61f70b6d89.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img decoding=\"async\" border=\"0\" src=\"https:\/\/holytransaction.com\/blog\/wp-content\/uploads\/2016\/02\/9c08ac879b02653ea7355c61f70b6d89.jpg\" \/><\/a><\/div>\n<div style=\"text-align: justify;\">\nA good news comes today when Royal Bank of Canada (RBC) confirmed that it is doing tests on the blockchain to improve its consumer rewards and loyalty.&nbsp;<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nRoyal Bank of Canada has $343 billions of assets and now they want to expand their market using the blockchain.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nIn fact, during a new interview, Linda Mantia, RBC&#8217;s EVP of digital, payments and cards, commented that RBC wants to use the blockchain, focusing on &#8220;applications for capital markets, cross-border payments and smart contracts&#8221;.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nThese are her words:<\/div>\n<div style=\"text-align: justify;\">\n&#8220;If you look at every major advancement enabled by technology, there\u2019s always hype. Eighty percent of the money won\u2019t make it, but the last 20% can be massive,&#8221; she said.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nBitcoin for loyalty and rewards<\/div>\n<div style=\"text-align: justify;\">\nAccording to an interview conducted by Coindesk, she explained the value of the blockchain technology for the RBC&#8217;s loyalty project.<\/div>\n<div style=\"text-align: justify;\">\nIn fact, Mantia said that the blockchain would improve the loyalty value for their customers.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n&#8220;We\u2019ve always said, \u2018Your points, your money\u2019. So we don\u2019t lock people into the rewards store. We also let in certain merchants like Best Buy, so clients can use our points to buy from them. We were moving pretty aggressively to let our clients think of it as another form of cash.&#8221;<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nIn addition to this, Mantia commented that RBC wants to enlarge their payment products and wants to take advantages from privacy and anonimity of Bitcoin.<\/p>\n<p>\n<u style=\"background-color: rgba(255, 255, 255, 0.498039); color: #333333; font-family: verdana, sans-serif; font-size: x-small; text-align: right; white-space: pre-wrap;\">About the author:<\/u> <a href=\"http:\/\/twitter.com\/ametomasicchio\/\" style=\"color: #6699cc; text-decoration: none;\">Amelia Tomasicchio<\/a> is a writer and a journalist of Bitcoin-related news and articles. She started writing about Bitcoin in 2014 and she graduated in Rome with an essay about movie industry related to Bitcoin.<\/div>\n<p>Open your free digital wallet <a href=\"https:\/\/holytransaction.com\/app#!\/signup\">here<\/a> to store your cryptocurrencies in a safe place.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A good news comes today when Royal Bank of Canada (RBC) confirmed that it is doing tests on the blockchain to improve its consumer rewards and loyalty.&nbsp; Royal Bank of Canada has $343 billions of assets and now they want to expand their market using the blockchain. In fact, during a new interview, Linda Mantia, [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,76,101,200,366,403,409,537,557],"tags":[764,793,879,1034,1063,1070,1195,1214],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Royal Bank of Canada wants to use the Blockchain -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/holytransaction.com\/blog\/2016\/02\/royal-bank-of-canada-wants-to-use.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Royal Bank of Canada wants to use the Blockchain\" \/>\n<meta property=\"og:description\" content=\"A good news comes today when Royal Bank of Canada (RBC) confirmed that it is doing tests on the blockchain to improve its consumer rewards and loyalty.&nbsp; Royal Bank of Canada has $343 billions of assets and now they want to expand their market using the blockchain. 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