{"id":62,"date":"2016-03-24T19:50:00","date_gmt":"2016-03-24T19:50:00","guid":{"rendered":"http:\/\/blog.holytransaction.com\/chronicled-will-blockchain-ize-sneakers\/"},"modified":"2016-03-24T19:50:00","modified_gmt":"2016-03-24T19:50:00","slug":"chronicled-will-blockchain-ize-sneakers","status":"publish","type":"post","link":"https:\/\/holytransaction.com\/blog\/2016\/03\/chronicled-will-blockchain-ize-sneakers.html","title":{"rendered":"Chronicled will Blockchain-ize the sneakers market"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/2.bp.blogspot.com\/-703e-e0aHbA\/VvRFfsaHK7I\/AAAAAAAAAUA\/JU7RTeqeyj0F55BxQ7T5TxGe9P9LE-JiQ\/s1600\/nike-shoes-1425208.jpg\" imageanchor=\"1\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"300\" src=\"https:\/\/holytransaction.com\/blog\/wp-content\/uploads\/2016\/03\/nike-shoes-1425208-1.jpg\" width=\"400\" \/><\/a><\/div>\n<div style=\"text-align: left;\">\n<\/div>\n<p>One of the most interesting <b>blockchain<\/b> applications is the <b>proof-of-ownership<\/b>, and in this sector there is an always increasing number of new startups.&nbsp;<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nOne of the latest to stand out in this scenario is called <b>Chronicled<\/b> that works in the sneakers market for collectors of this kind of product.&nbsp;<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nTo do so, recently Chronicled raised $3.4 m in two rounds from seven investors on the <b>Crunchbase<\/b> platform.&nbsp;<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nAccording to some estimates, the collectible shoes market has a value of $1.2 billion in the US, even if the most part of users is composed by teenager males.&nbsp;<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<b>Ryan Orr<\/b> CEO at Chronicled said to <b>CoinDesk<\/b>:<\/div>\n<p><\/p>\n<div style=\"text-align: justify;\">\n<i>&#8220;The challenge with an authenticity platform lies in getting to scale. Clearly customers could scan collectible items, men\u2019s fashion, women\u2019s fashion, with their smartphone, and know they would be getting a legit item. But how do you build a niche? We reviewed about 30 different market verticals when we launched the company.&#8221;<\/i><\/div>\n<h3>\n<br \/>How it works<\/h3>\n<p><\/p>\n<div style=\"text-align: justify;\">\nChronlicled provides a custom chip, which has a private key that provides a blockchain-based record.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n&#8220;With the encrypted chips we put into the luxury items, we have an unhackable link between the blockchain and the physical item. Whereas as if you just have a digital record of an item without a unique ID, without encrypting a link between the item and the record, you really haven\u2019t solved the problem,&#8221; explained Orr.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nChronicled\u2019s goal is to sell the chips and also analytics about products and customers, that both producers and distributors sellers can use for their objectives.&nbsp;<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nChronicled can also be helpful during sneaker conventions, where the company will be able to have some authenticators that can identify counterfeited shoes and help customers to transfer their authentic sneakers through  the Chronicled app.<\/div>\n<div>\n<h3>\nWhat kind of Blockchain?<\/h3>\n<p><\/p>\n<div style=\"text-align: justify;\">\nRyan Orr commented that Chronicled has not yet chosen the blockchain platform it will use to support the service.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nOrr said that Chronicled has done tests on the bitcoin and <a href=\"https:\/\/holytransaction.com\/blog\/2015\/11\/holytransaction-adds-ethereum.html\">Ethereum<\/a> blockchains, but they are still exploring other distributed ledgers.<\/div>\n<\/div>\n<p>Open your free digital wallet <a href=\"https:\/\/holytransaction.com\/app#!\/signup\">here<\/a> to store your cryptocurrencies in a safe place.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>One of the most interesting blockchain applications is the proof-of-ownership, and in this sector there is an always increasing number of new startups.&nbsp; One of the latest to stand out in this scenario is called Chronicled that works in the sneakers market for collectors of this kind of product.&nbsp; To do so, recently Chronicled raised [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,101,156,488,595],"tags":[793,844,1144,1251],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chronicled will Blockchain-ize the sneakers market -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/holytransaction.com\/blog\/2016\/03\/chronicled-will-blockchain-ize-sneakers.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chronicled will Blockchain-ize the sneakers market\" \/>\n<meta property=\"og:description\" content=\"One of the most interesting blockchain applications is the proof-of-ownership, and in this sector there is an always increasing number of new startups.&nbsp; One of the latest to stand out in this scenario is called Chronicled that works in the sneakers market for collectors of this kind of product.&nbsp; To do so, recently Chronicled raised [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/holytransaction.com\/blog\/2016\/03\/chronicled-will-blockchain-ize-sneakers.html\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/holytransaction\" \/>\n<meta property=\"article:author\" content=\"facebook.com\/ameliatomasicchiomarketing\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-24T19:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/holytransaction.com\/blog\/wp-content\/uploads\/2016\/03\/nike-shoes-1425208-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amelia Tomasicchio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ametomasicchio\" \/>\n<meta name=\"twitter:site\" content=\"@holytransaction\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amelia Tomasicchio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/holytransaction.com\/blog\/2016\/03\/chronicled-will-blockchain-ize-sneakers.html\",\"url\":\"https:\/\/holytransaction.com\/blog\/2016\/03\/chronicled-will-blockchain-ize-sneakers.html\",\"name\":\"Chronicled will Blockchain-ize the sneakers market -\",\"isPartOf\":{\"@id\":\"https:\/\/holytransaction.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/holytransaction.com\/blog\/2016\/03\/chronicled-will-blockchain-ize-sneakers.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/holytransaction.com\/blog\/2016\/03\/chronicled-will-blockchain-ize-sneakers.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/holytransaction.com\/blog\/wp-content\/uploads\/2016\/03\/nike-shoes-1425208-1.jpg\",\"datePublished\":\"2016-03-24T19:50:00+00:00\",\"dateModified\":\"2016-03-24T19:50:00+00:00\",\"author\":{\"@id\":\"https:\/\/holytransaction.com\/blog\/#\/schema\/person\/eface1991a1e60913be2fff06e08e42c\"},\"breadcrumb\":{\"@id\":\"https:\/\/holytransaction.com\/blog\/2016\/03\/chronicled-will-blockchain-ize-sneakers.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/holytransaction.com\/blog\/2016\/03\/chronicled-will-blockchain-ize-sneakers.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/holytransaction.com\/blog\/2016\/03\/chronicled-will-blockchain-ize-sneakers.html#primaryimage\",\"url\":\"https:\/\/holytransaction.com\/blog\/wp-content\/uploads\/2016\/03\/nike-shoes-1425208-1.jpg\",\"contentUrl\":\"https:\/\/holytransaction.com\/blog\/wp-content\/uploads\/2016\/03\/nike-shoes-1425208-1.jpg\",\"width\":400,\"height\":300,\"caption\":\"nike shoes 1425208 1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/holytransaction.com\/blog\/2016\/03\/chronicled-will-blockchain-ize-sneakers.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/holytransaction.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"blockchain\",\"item\":\"https:\/\/holytransaction.com\/blog\/tag\/blockchain\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Chronicled will Blockchain-ize the sneakers market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/holytransaction.com\/blog\/#website\",\"url\":\"https:\/\/holytransaction.com\/blog\/\",\"name\":\"\",\"description\":\"HolyTransaction&#039;s Blog - Your crypto blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/holytransaction.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/holytransaction.com\/blog\/#\/schema\/person\/eface1991a1e60913be2fff06e08e42c\",\"name\":\"Amelia Tomasicchio\",\"description\":\"Amelia Tomasicchio is a content writer and marketer of Bitcoin-related news and fintech startups. 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