{"id":2057,"date":"2017-02-14T16:18:01","date_gmt":"2017-02-14T16:18:01","guid":{"rendered":"https:\/\/blog.holytransaction.com\/?p=2057"},"modified":"2017-02-14T16:24:59","modified_gmt":"2017-02-14T16:24:59","slug":"matchpool-blockchain-startup-find-love","status":"publish","type":"post","link":"https:\/\/holytransaction.com\/blog\/2017\/02\/matchpool-blockchain-startup-find-love.html","title":{"rendered":"Matchpool: a blockchain startup to find love"},"content":{"rendered":"<p class=\"western\">Of course everybody knows that today we celebrate Valentine&#8217;s day, so I want to dedicate this article to the <strong>blockchain startup<\/strong> called <strong>Matchpool<\/strong> that aims at helping you to find love.<\/p>\n<p class=\"western\"><em>&#8220;When I looked at the dating industry, I saw it was expensive to reach a critical mass of users and open a niche dating site. That&#8217;s why dominant sites are one-size-fits-all, but that&#8217;s not what most of us look for.&#8221;<\/em> explained <strong>Yonatan Ben Shimon<\/strong> to Coindesk.<\/p>\n<p class=\"western\">He is the founder and CEO of Matchpool, a new blockchain-based startup for dating with the main goal of bringing people together thanks to a matchmaking system: <strong>successful matchmakers earn a cryptocurrency reward<\/strong> for their work.<\/p>\n<p class=\"western\">The unique selling proposition of Matchpool is combining together elements from traditional matchmaking with the transparency of <strong>Ethereum smart contracts<\/strong>.<\/p>\n<p class=\"western\">Those potential matchmakers start pools, groups of users linked by a common interests &#8211; similar to Facebook groups \u2013 where users can private message one another in the hope of finding the right match.<\/p>\n<p class=\"western\">Pool owners can monetize their matchmaking work in a few ways, including setting a membership fee to join or charging an amount for each message sent.<\/p>\n<p class=\"western\">Also, they can try to maintain group diversity by setting smart contract-based options between different user attributes: for example, a 50\/50 male-female split or a balanced age range.<\/p>\n<p class=\"western\">Rather than using the everyone-for-themselves, search-and-filter strategy of platforms such as OKCupid, you can define Matchpool as a different approach to dating.<\/p>\n<h2>Matchpool tokens for dating rewards<\/h2>\n<p class=\"western\">But why is Matchpool wants to\u00a0<a href=\"http:\/\/matchpool.co\/wp-content\/uploads\/2016\/12\/Matchpool_Whitepaper_140117.pdf\">create its own cryptocurrency token<\/a>?<\/p>\n<p class=\"western\">Ben Shimon explained that his company was attracted to the idea of using a blockchain-based database to store data about user interactions so they can be difficult to edit.<\/p>\n<p class=\"western\">He thinks that\u00a0cryptocurrencies can be an attractive option if the objective is rewarding users with small amounts of money (<strong>micropayments<\/strong>) on a regular basis, especially \u00a0if compared to traditional gateway of payments.<\/p>\n<p class=\"western\">Also, <strong>Matchpool&#8217;s token called Guppy<\/strong> will be used to attract users: 20% of the token supply will be used to incentivize new signups with a money prize \u2013 which for the time being will only be given to women.<\/p>\n<p class=\"western\"><em>&#8220;I believe that if we reward early users with real money \u2013 in a way that we couldn&#8217;t do with dollars \u2013 then we can cheaply overcome the initial barriers that come from the lack of network effect&#8221;.<\/em><\/p>\n<p class=\"western\">With a <strong>token sale (also called &#8220;initial coin offering&#8221; or &#8220;ICO&#8221;) scheduled for March<\/strong>, and a launch date set in May, Matchpool won\u2019t wait too long to see its results.<\/p>\n<p>Open your free digital wallet <a href=\"https:\/\/holytransaction.com\/app#!\/signup\">here<\/a> to store your cryptocurrencies in a safe place.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Of course everybody knows that today we celebrate Valentine&#8217;s day, so I want to dedicate this article to the blockchain startup called Matchpool that aims at helping you to find love. &#8220;When I looked at the dating industry, I saw it was expensive to reach a critical mass of users and open a niche dating [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":2062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,37,101,468],"tags":[1364,1363,1259],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.6 (Yoast SEO v22.3) - 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